Philips OneBlade, in collaboration with Mkers, a leader in the Italian Esports sector, is proud to announce the launch of 'WePlay,' an original docuseries exploring the connection between the world of traditional football and the universe of gaming. This innovative series is part of the collaboration that Philips OneBlade has had with Mkers since 2022 and is available exclusively on DAZN starting today, June 3, 2024, also in a free version.
'WePlay' delves into Esports culture through the eyes of iconic football figures and popular content creators, investigating how digital is influencing the traditional football industry. Tommaso Turci, a DAZN host and journalist, guides viewers on a six-episode journey, where the voices of some of the most important figures in the football world narrate the industry from various perspectives.
The series production was handled by DAZN and MKERS, with a communication strategy developed by OMD, the media agency of Omnicom Media Group, and brand activation activities managed by FUSE. Each episode explores a different theme, from the fusion of Esports with football clubs to the impact of GenZ in gaming.
"With 'WePlay,' Philips OneBlade wants to celebrate and explore the synergies between football and Esports, creating a dialogue for enthusiasts of both worlds," says Simone Marcucci, Media & PR Manager, Personal Health Italy, Israel, and Greece. "This docuseries is a new addition to a broader communication strategy, allowing us to reach Esports fans in a totally new and innovative way. We are excited about this project, as we are the first brand in our category to create an original docuseries."
"'WePlay' is an ambitious project born from the desire to highlight the potential of a sector that, on an international scale, as demonstrated by the guests, is more mainstream than one might imagine. It is the first format for OTT platforms co-produced by Mkers, with the strategic aim of reaching a wider audience and emphasizing the importance of gaming as a communication language useful for reaching new generations. We have more releases planned in the coming months," states Thomas De Gasperi, President of Mkers S.p.A.
The series features testimonials from individuals who will share their experiences and views on this sporting evolution.
From Daniele De Rossi and Ruud Gullit, legends and pioneering investors in the Esports sector, to Alessandro Florenzi and Marco Parolo, also investors and experts in both sectors, the testimonial lineup continues with international clubs like Atletico Madrid and Besiktas, which increasingly integrate gaming experiences to engage younger fans, and young footballers passionate about gaming like Kayode and Cheddira.
